The Influencer Ops Accelerator is a newsletter about how to build AI-powered automations for influencer marketing and talent management professionals in the gaming industry.

Save 5+ hours a week by handing the grunt work to the robots so you can focus on what truly matters: building relationships, crafting killer campaigns, and signing the next breakout star.

Who is this newsletter for?

The Influencer Ops Accelerator is for:

• Marketers & Talent Managers. As front-line soldiers in the trenches, you stand to gain the most from automating your workflows and processes.

• Managers: You want to arm your team with cutting-edge info and knowledge to help them succeed.

• Owners & Executives: You want to know what’s changing in the industry and what’s possible in the world of influencer marketing and talent management.

My goal isn’t only to tell you what’s possible with AI & automation—it’s to show you what to do and how to benefit from existing and emerging tech to save yourself hours of time and 10x your efficiency in your work.

Who am I?

I’m Mike Newton, a seasoned influencer marketer and Silicon Valley veteran. I spent 8 years in Silicon Valley builiding and scaling successful marketing and business programs as an in-house growth marketer.

Here’s a bit about my background:

• Discord: Scaled Discord’s premium partner program from a handful of Twitch streamers to 40+ top 100 Twitch streamers and 300+ YouTube partners in 18 months, adding millions of users to the platform.

• NZXT: I built NZXT BLD’s performance marketing team from scratch, generating $20+ million in revenue from paid ads, email marketing, and influencer marketing in 6 months.

• Scalewhale: Co-founded a paid media agency that grew to multiple six-figures in revenue in the first 12 months, working with clients like Fellow, Kyla, and IRL.

• Backbone: Built and launched a pilot influencer marketing program that took the company from zero to dozens of YouTube partnerships with 100+ pieces of content made in < 6 months.

• Dentsu Beijing: Planned and executed a photo shoot with Kobe Bryant in Beijing for Lenovo’s VIBE brand of smart phones.

My promise to you

As a reader of The Influencer Ops Accelerator, I promise to you:

• I will never miss a week. You can count on me to keep you on the cutting edge of what’s possible and what’s happening across the landscape of influencer marketing and talent management in the gaming industry.

• I will be pro-human. I firmly believe the value of AI and automation in the influencer industry is not to replace humans, but to free us from work best done by robots so we can instead focus on work only humans can do—building relationships and having ideas.

• I will iterate based on feedback. I want to make this newsletter the absolute best resource on the internet for our industry. If there’s something I haven’t covered, or that you’d like me to explore, just ask!

To read the newsletter, you can always come directly to this website or sit back and wait for hit to hit your inbox 1x/week.

P.S. If you’d like to get help implementing anything you learn here in your work or at your company, check out my agency Mechanized or reach out directly on LinkedIn or Twitter.